Maybelline creates new YouTube video series with Nikkie de Jager

The beauty influencer will host the brand's new I MakeUp Like This social media series

BEYOND honored to announce that I'll be the HOST of @maybelline’s NEW YouTube series, ‘I Make Up Like This’ – inspired by my #powerofmakeup! 🔥🔥🔥 There are so many amazing makeup artists on social media that deserve to shine, so Maybelline and I have decided to give 10 rising creators the opportunity to fly to New York and co-star in the series with me! ____ How to enter: Submit a 60 second Instagram video creating your favorite and most creative eyeliner look! Use #maybellinecontest and #mnyitlook in your caption. The Maybelline team and I will judge on artistry, skill, creativity and passion. Contestants must be from the US. For full rules: — The 10 episode series launches this October on Maybelline’s YouTube Channel- good luck, and I love you!!! 💗✨ #maybellinepartner

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Maybelline New York has announced a new partnership with beauty influencer Nikkie de Jager.

The vlogger, with more than 6.6 million YouTube subscribers, will work with the L'Oréal-owned brand to host the I MakeUp Like This video series.

Due to air from 2 October, the ten episode YouTube series will feature ten guest micro-influencers, one appearing per episode, who will take on a make-up trend challenge with de Jager.

Viewers can also expect ‘achievable’ beauty looks and previews of unreleased products.

“This series was inspired by our consumers who look to us for make-up tips and hacks on our social channels every day. We saw an opportunity to bring the brand’s expertise to life in a bigger way,” said Amy Whang, Senior Vice President Marketing Maybelline New York.

Each guest micro-influencer will be picked via a social media competition.

To enter, beauty fans with more than 500 followers can submit a 60 second Instagram video creating their favourite eyeliner look using #maybellinecontest and #mnyitlook.

“Maybelline provides an amazing platform for beauty and make-up and I am a firm believer in supporting the next generation of beauty stars,” said de Jager. “With this series, I hope to inspire new and existing fans and showcase the power of make-up.”