Pure Beauty

Molton Brown seals partnership deal with Amazon

By Becky Bargh | Published: 17-Nov-2017

Molton Brown is tapping into a younger online market with new partnership with Amazon

Molton Brown has sealed a new partnership deal with Amazon.

The luxury British brand has made the strategic move in an attempt to interact with a younger audience.

The partnership will offer customers access to an assortment of best-selling Molton Brown products across all of its categories, including: body care, fragrances and Christmas items.

“The beauty retail scene is fast-moving and the younger, mobile-savvy generation of customers we want to tap into is, unsurprisingly, shopping heavily on Amazon for luxury goods,” said Beatrice Descorps, Global Vice-President, Marketing at Molton Brown.

“With services such as Fresh, Prime, Prime Now, Fire TV, Echo etc. Amazon has become a reference for innovation online; and as a business that shares this pioneering mindset, Molton Brown naturally wants to be part of this exciting journey.”



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