Murad celebrates 30 years in beauty with new pop-up

Founder Howard Murad built his brand on the belief that skincare is healthcare, he has also conducted research on the effects of the environment, nutrition and lifestyle on the skin

Skin care and wellness brand Murad is celebrating 30 years in the business with a new immersive pop-up.

The Wellness Vault pop-up, in partnership with Sephora, kicked off its tour down the US west coast at Los Angeles’ Westfield Century City Mall and is set to hit the Westfield San Francisco Centre Mall before finishing in San Diego on 13 July.

As part of the pop-up, shoppers will be able to receive one-to-one consultations with founder Howard Murad, mini facials and product giveaways.

“We are excited for this chance to genuinely connect with our customers and share our brand purpose of an inside out, body/mind approach to skin care,” said CEO Michelle Shigemasa.

“It’s an experiential opportunity that goes beyond a website or social post, allowing us to forge tangible relationships.”

As part of the celebrations, Murad has rebranded its Hydration range in limited edition packaging and is donating one Murad SPF product to patients at California’s City of Hope treatment and research centre for every product sold in the range throughout June.

It is also making a financial contribution to the medical facility.

Commenting on skin health, Murad added: “Skin is the body’s window to wellness.

“When you care for your body and mind, this reflection and result is evident on your skin.

“Our activation provides examples of how to encourage a well-rounded lifestyle which will then inadvertently nourish your skin.”

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