NARS’ latest experiential marketing campaign is the climax of pop-up stores.
To celebrate 20 years of Orgasm, the brand’s best-selling blush, Nars has released an entire make-up line – and a London event – dedicated to the coveted product.
The three day ticketed event in the UK capital promises to be “the ultimate turn on” as visitors take part in an immersive experience that aims to tantalise all five senses.
Although the Shiseido-owned brand is remaining secretive about the pop-up, it has said that consumers will receive RFID cards to capture their visit.
Designated touch points will be available throughout the pop-up to initiate individual photo and video capture moments, which will then be emailed to the consumer.
There will also be the option to purchase the entire Orgasm collection, or a t-shirt with face of the campaign Naomi Campbell.
“Participants will create their own orgasmic journey through sight, touch, smell, sound and taste, to appreciate there is more than one way to achieve an Orgasm,” the brand said.
The O by NARS is open from 17-19 May at The Old Truman Brewery, 146 Brick Lane.
The limited edition Orgasm collection includes a liquid highlighter, lip tint and palette.
