Nails.Inc and Magnum launch sweet beauty range

By Becky Bargh 19-May-2022

Scented nail polish ranges are recreations of the ice cream maker’s Duet Bars

Nail.Inc's recreation of Magnum's Duet Bars

Indie beauty brand Nails.Inc has teamed up with ice cream Goliath Magnum on a sweet beauty launch.

The three new nail polish duos are recreations of the ice cream maker’s Duet Bars, which feature two chocolate flavours.

The Almond polish duo is made up of a light brown and rich dark brown; the Chocolate Duet features a hot pink colour paired with a light pink shade; and the Cookie Duet contains a beige colour and chocolate brown.

Each shade also has its own scent.

To promote the launch, Magnum has partnered with celebrity nail artist Mei Kawajiri to create nail art designs, using the products.

Nail.Inc's Chocolate Duet range

“As a nail artist, I’m always looking for over-the-top ways to express myself,” said Kawajiri.

“I love to incorporate sensory experience into my designs, so I was thrilled when Magnum ice cream teamed up with Nails.Inc to create richly pigmented and chocolate-scented polishes, allowing me to showcase my favourite ice cream treats through three creative, unexpected designs.”

Russel Lilly, General Manager of Unilever Ice Cream for North America, added: “As the chocolatiers of ice cream, we're always looking to push the boundaries and release innovative products our ice cream fans crave.

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“Now, we're excited to give chocolate lovers another way to express themselves, inspired by our iconic Belgian chocolate and designed with everyone in mind.”

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