The new year welcomes challenges set to try us: dry January, Veganuary and now, Janhairy, it seems beauty resolutions are now gaining traction among men.
According to a survey carried out by male grooming brand The Bluebeards Revenge 73% of men are planning to make grooming resolutions in 2019.
The findings revealed 48% of the 2,018 participants are fixed on sporting a fresh new hair style, while 33% want to achieve designer stubble or a bearded look.
Meanwhile, 60% of men who said they change their hair style suggested they would opt for longer locks as their 2019 resolution.
“A new hairstyle is one of the quickest and easiest resolutions to tick off the list,” said Luka’s Barbershop Manager and The Bluebeards Revenge brand ambassador, Callum Marks.
“Unlike eight months of hard work in the gym, a haircut can drastically change the look and feel of a man.”
Bradley Wicks, The Bluebeards Revenge Head of Content and Social Media, believes social media is the catalyst for this.
He said: “We currently live in a very social media savvy world.
“As a result, men are finally starting to learn the benefits of self-grooming - whether that’s looking after their skin, the hair on their heads, their beards, or even hair in other regions.”
Wicks continued: “We’re always advertising ourselves in today’s society and we work hard at branding ourselves, creating an image that we want to portray to friends, family and fancies.”
The male grooming market is predicted to reach a net worth of US$78.6bn in 2023, achieving a CAGR of 5.3% from 2017, according to ResearchAndMarkets.com.
