No7 causes stir as new product launch attracts 36,000 waiting list

The products are said to land in Boots on 10 April

Boots-own brand No7 has caused a stir among consumers as it prepares to launch its new collection of anti-ageing products.

The two new products joining its Booster Serum range include Firming Booster Serum (£38), designed to visibly firm skin after one week, and Dark Spot Correcting Booster Serum (£38), which is said to reduce dark spots in just two weeks.

Together, the products have racked up a waiting list of more than 36,000 customers in 13 days, according to the Mirror that’s an 113% increase on previous waiting lists.

No7 has been marketing the products across its social media sites since March.

The Spot Correcting Booster Serum is said to contain six times more lightening technology than other No7 serums, meanwhile, its Firming Booster Serum contains hyaluronic acid, hibiscus seed extract and No7’s anti-wrinkle peptide technology, Matrixyl 3000, which is said to be a natural alternative to botox.

Customers have little time left to wait as the products are set launch in Boots store tomorrow.

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