Beauty brand No B.S. Skin Care has entered a new partnership with American actress Sarah Hyland.
As part of the collaboration, the Modern Family star will work to educate customers on the importance of using what it claims are 'toxin-free' beauty products.
She will also take part in video calls with fans to discuss her beauty regime.
“Staying healthy is important to me and that means taking control of what I put in and on my body,” said Hyland.
“My lifestyle detox started with clean eating but when I realised how many toxins were hidden in the products I use every day I knew I had to make a big switch.
“My hope is that everyone who tries it will feel so good in their skin that they don’t mind going make-up free.”
No B.S. Skin Care’s CEO Diana Briceno added: “Sarah’s story really resonated with our team and our brand because like so many of our customers, she realised that what she ate, drank and used on her skin could contribute to toxins building up her body.
“At No B.S., we love sharing stories like Sarah’s to bring awareness to the importance of clean beauty ingredients and products.”
The brand is encouraging consumers to join the conversation around ingredients by sharing their experiences using the hashtags #SarahLivesNoBS and #SarahsCall.