Nutricosmetics – Inner workings


Actives most commonly used in nutricosmetics include vitamins, carotenoids, antioxidants and minerals, and finished products claiming anti-ageing, anti-sunburn and toning effects are widely available. But issues remain with advertising claims and proof of efficacy.

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Dr Aran Puri looks at popular actives used in nutricosmetics and their most recent applications, and asks the question: what is holding up market growth?

In 2010 the global cosmetics and personal care market was valued at $80bn. This is forecast to increase to $91bn by 2014, with growth in the emerging markets particularly strong. In the oral cosmetics arena, the market was valued at just $1.5bn in 2007 and is expected to grow to $2.5bn this year and to $4-5bn by 2015. Impressive growth and turnover but nothing like the cosmetics and personal care market. So the obvious question is: what is holding up its growth?

Everyone accepts that wellbeing, the appearance of skin, hair and nails and general body beauty are a result of what you eat and your lifestyle. Micronutrients are essential for skin that radiates. The concept of supplementing this with naturally based and scientifically proven beauty supplements, which work from inside where topically applied creams and lotions can’t reach, is very plausible and well accepted by women.

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