Offline plus Online strategy at A.S. Watson: The future of retail

A.S. Watson (Asia & Europe) CEO Malina Ngai tells Cosmetics Business why O+O is the new standard for retail and what the retail brand owner’s interpretation looks like

Established in Hong Kong in 1841 as a small dispensary, this year is A.S. Watson’s 180th anniversary. The group is now the world’s largest international health and beauty retailer, operating over 16,000 stores under 12 retail brands in 27 markets, with over 140,000 employees worldwide.

Each year, it serves over 5.9 billion shoppers via its O+O (Offline plus Online) platforms, powered by technology and AI.

Malina Ngai is CEO, A.S. Watson (Asia & Europe) and has been instrumental in formulating A.S. Watson’s customer and digital strategy, driving digital transformation, building big data analytics capabilities, as well as developing strategic partnerships with international suppliers and technology companies.

Here, she tells Cosmetics Business more about what O+O means to A.S. Watson.

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