Oral-B app provides insights into brushing habits


The P&G brand's app has been downloaded nearly 300,000 times

P&G brand Oral-B has gleaned some interesting findings following the launch of its app last year at the Mobile World Congress.

The results indicate that individuals are investing more time in oral care globally, with Oral-B electric toothbrush users brushing for an average time of 2 minutes 24 seconds, up from less than 60 seconds with a manual toothbrush, based on figures from the British Dental Health Foundation in 2010.

As a result of the apps success and influence – it has been downloaded nearly 300,000 times – some new app features are slated to launch in October. Oral-B plans to partner with dental professionals to create a more tailored experience that supports personal goals and takes into account unique dental considerations.

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“We are encouraged by the consumer feedback and data regarding our app’s ability to improve and maintain oral care routines and have used this proof as inspiration to continue investing and innovating in this area," said Stephen Squire, Global Brand Director, P&G.