Own brand boutiques for Nocibé

French perfumery chain focuses on store brand

French perfumery chain Nocibé is introducing a new line of stores dedicated almost entirely to its own brand.

Called Les Bellista by Nocibé, the first outlet, which has a 100sqm footprint, has opened in the Auchan shopping centre at Leers on the outskirts of Roubaix, near the Belgian border.

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