P&G confirms names of all 43 brands sold to Coty

In total, P&G has sold 43 brands to Coty for $12.5bn, making the deal the largest beauty shake-up of the past decade

P&G has revealed the full list of brands that it has sold to Coty, in what is being hailed as the largest beauty brand sale in the past decade.

P&G told Cosmetics Business that the full takeover is on track to be completed in the second half of 2016. A P&G spokesperson confirmed that the company expects all employees dedicated to the acquired companies to transfer to Coty.

A selective sale

*Update: Christina Aguilera and Dolce & Gabbana licenses will not transfer to Coty. For more on this, click here.

In total, P&G has sold 43 brands to Coty for $12.5bn, although this figure does not include a number of sub-brands. As expected, hair care, fine fragrance and colour cosmetics took the biggest hit.

A number of brands have, however, survived the cut including Head & Shoulders, Herbal Essences and Aussie. P&G also continues to own a number of shaving brands including Gillette and Venus, as well as skin care brands Olay and SK-II.

P&G brands sold off

The brands bought by Coty are:

Salon Professional:
Wella Professionals (and its sub-brands)
Sebastian Professional
. . .

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