P&G confirms names of all 43 brands sold to Coty

Largest beauty shake-up in past decade

P&G has revealed the full list of brands that it has sold to Coty, in what is being hailed as the largest beauty brand sale in the past decade.

P&G told Cosmetics Business that the full takeover is on track to be completed in the second half of 2016. A P&G spokesperson confirmed that the company expects all employees dedicated to the acquired companies to transfer to Coty.

A selective sale

*Update: Christina Aguilera and Dolce & Gabbana licenses will not transfer to Coty. For more on this, click here.

In total, P&G has sold 43 brands to Coty for $12.5bn, although this figure does not include a number of sub-brands. As expected, hair care, fine fragrance and colour cosmetics took the biggest hit.

A number of brands have, however, survived the cut including Head & Shoulders, Herbal Essences and Aussie. P&G also continues to own a number of shaving brands including Gillette and Venus, as well as skin care brands Olay and SK-II.

P&G brands sold off

The brands bought by Coty are:

Salon Professional:
Wella Professionals (and its sub-brands)
Sebastian Professional
Clairol Professional
System Professional
Color Charm
Sassoon Professional
Londa/Kadus Professional

Retail Hair Color & Wella Retail Styling:
Soft Color
Natural Instincts
Nice N’ Easy
VS Salonist
VS Pro-Series Color
Miss Clairol
Balsam Color
New Wave
Wella Styling
Wella Trend

Fine Fragrances:
Hugo Boss
Dolce & Gabbana
bruno banani
Christina Aguilera
Gabriela Sabatini
James Bond 007
Stella McCartney
Alexander McQueen

Max Factor

P&G noted that the transfer of the fine fragrance brands is subject to any required consents.

*Update: Christina Aguilera and Dolce & Gabbana licenses will not transfer to Coty. For more on this, click here.

Significant step forward for Coty

On 9 July, P&G announced the signing of a definitive agreement to merge 43 of its beauty brands with Coty in a Reverse Morris Trust transaction. For more on this story click here.

At the time, P&G Chairman, President and Chief Executive Officer, AG Lafley, said: “This represents a significant step forward in the work to focus our portfolio on ten categories and 65 brands that best leverage P&G’s core competencies. We have leading global brand positions in these categories, consumer preferred products and leading brands in the largest markets. These businesses and brands have historically grown faster and have been more profitable than the balance. We expect these ten categories to grow and create value as we focus the energy and resources of the company exclusively on them.”