P&G rolls out new beauty and fashion website

Published: 2-Dec-2011
Manufacturing Finance

StyleUnited to be a forum for tips and advice


Procter & Gamble’s Beauty and Grooming division has today launched its new website, StyleUnited (www.styleunited.com), which it says is ‘the first truly personalised site that brings beauty and fashion together for a total style source’.

The website aims to deliver an exclusive experience to each consumer when helping them to achieve their best head to toe style. StyleUnited encompasses personal consultations, edited content and a community for tips and recommendations.

Associate marketing director at P&G, Charlie Chappell, comments: “P&G Beauty and Grooming fosters relationships with many leading influencers and visionaries in the fashion and beauty communities and is thrilled to give women unprecedented access to their head-to-toe beauty and fashion needs at one single destination.

“StyleUnited takes trusted outlets that women turn to online every day and brings them together for a comprehensive fashion and beauty resource.”
  • Companies:
  • Procter and Gamble
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