Head & Shoulders’ new shampoo bottle is made entirely from recycled beach plastic. But what will it take to move towards a more sustainable future?
Cosmetics Business talks to Lisa Jennings, Vice President, Head & Shoulders and Global Hair Care Sustainability Leader, Procter & Gamble.
Consumers are increasingly aware about environmental challenges. A year ago at the World Economic Forum in Davos, the Ellen MacArthur Foundation raised awareness about the need for greater recovery and reuse of plastics.
This year, P&G announced two initiatives that will continue raising awareness about this topic: first, Head & Shoulders will partner with leading recycling experts, TerraCycle and SUEZ, to pioneer a new approach to produce the world’s first recyclable shampoo bottle made with plastic collected from beaches.
Second, more than half a billion bottles per year in Europe will include...
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