Brand is the first hair care label to use plant-based plastic
Procter & Gamble (P&G) hair care brand Pantene has started producing its first shampoo and conditioner bottles made primarily from plant-based plastic. Derived from sugarcane, as opposed to petroleum which is traditionally associated with plastic bottles, the plant-based plastic is said to consumer 70% less fossil fuels and releases over 170% less greenhouse gases per tonne than petroleum-based plastic.
The plastic will be used to package Pantene’s Pro-V Nature Fusion range and will start rolling out in Western Europe this summer. The move is part of a wider goal by P&G to replace 25% of its petroleum-based materials with sustainably sourced renewable materials by 2020.
“The use of sugarcane-based plastic in our Nature Fusion packaging allows us to offer the same performance consumers expect from Pantene but in a more sustainable way,” commented Hanneke Faber, vp & brand franchise leader for Global Pantene. “We’re thrilled to be the first hair car brand to use this technology on its packaging but we also recognise sustainability is a journey and we are fully committed to it.”