Irish fashion retailer Primark has entered a global partnership with Fairtrade Foundation to launch a new beauty collection.
The six-part skin care range will launch across all 14 markets in which Primark operates, and be available in select stores across Europe and the US.
Part of Primark’s Wellness collection, the range features a body butter, bath oil, face cream, balm-to-oil cleanser, multi balm and hand cream, all made using Fairtrade certified shea butter and olive oil.
Primark said the partnership would mean that predominantly women shea butter farmers would be more able to develop autonomy and entrepreneurship, and improve their ways of working, while, for olive farmers, Fairtrade certification means producers have access to more sustainable, long-term contracts and can earn a higher price for their oil.
“Our Primark Cares ambition is to make more sustainable products affordable for everyone while improving the lives of the workers who make our products,” commented Lynne Walker, Director at Primark Cares.
“We know we can’t do this alone and so we’re delighted to partner with Fairtrade to work together towards our shared goals.
“This partnership will help us deliver on our ambition by offering an affordable beauty collection, at scale, which helps provide better opportunities for farmers without a high price tag.”
Fairtrade Foundation’s Head of Commercial Partnerships, Anna Barker, added: “We are pleased to be working with Primark on six new Fairtrade certified cosmetic wellness product lines which will mean that shea nut and olive oil producers can sell more of their produce on Fairtrade terms.
“The move means an exciting opportunity to tell Primark’s customers about Fairtrade cosmetics and the ingredients they contain and help build a new market and fairer future for farmers.
“Fairtrade wants to leverage this launch to reach new and younger audiences, exciting them about Fairtrade and building growth for the future.
“Look out for the FAIRTRADE Mark on products in store, it stands for education, empowerment, fairer incomes, and training to support farmers to adapt to climate change.”
The collection is available in the Wellness section of selected Primark stores with prices ranging from £2.50-£4.50.