Puig has unveiled WikiParfum, a digital platform dedicated to all things perfume.
The Barcelona-based beauty and fashion house, which counts Jean Paul Gaultier, Dries Van Noten, Nina Ricci and Byredo among its brands, described WikiParfum as a “vast online compendium” of expert content, functionality and features, developed by industry professionals.
The platform has been developed to enable users to browse, compare and choose fragrances from a regularly updated library, which currently includes around 19,600 scents.
According to Puig, WikiParfum helps consumers discover what a perfume smells like, even before they try it in a store.
It comprises an enriched website at wikiparfum.com, available in seven languages, as well as a brand-new mobile app.
When a user searches for a fragrance on the website or the app, a digital tool draws from a database containing 1,400 photographs of raw materials used in perfumery and organises the images into a visual representation.
This scent visualiser allows the user to ‘see’ the fragrance, said Puig.
The larger the image, the more dominant the ingredient; if it is displayed on a black background, the ingredient is intense, while it is less so if the background is white.
WikiParfum is also brand agnostic, so users can find both Puig and non-Puig fragrance brands to choose from.