Dior spotlights hero fragrance Miss Dior with flower-themed pop-up

By Amanda May | Published: 18-Aug-2026 Amanda May
Fragrance Retail

The LVMH-owned luxury house is telling the story of its bestselling perfume Miss Dior at The House of Miss Dior activation in California, and giving an exclusive preview of the fragrance’s new campaign film starring Brand Ambassador Natalie Portman

Dior spotlights hero fragrance Miss Dior with flower-themed pop-up

Dior is hosting a floral-themed pop-up in California, US, to celebrate Miss Dior and tell the origin story of its hero fragrance.

Taking place at South Coast Plaza’s shopping centre Jewel Court until 31 August, The House of Miss Dior activation pays homage to the LVMH-owned house’s “olfactory icon” through an immersive space and personalised services. 

Guests are invited into “a floral universe”, inspired by the Grasse Rose used in Miss Dior, to tell the story of Catherine Dior, the sister of brand founder Christian Dior and the inspiration behind the chypre fragrance.

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It also includes an exclusive preview of the new Miss Dior campaign film starring actress and Brand Ambassador Natalie Portman, directed by French filmmaker Manu Cossu.

The House of Miss Dior pop-up comprises the ‘Making of a Miss’ sound immersion room, where guests can watch a short film on the creation of Miss Dior and the “savoir-faire” behind its well-known houndstooth bow.

In the ‘Atelier’ space, Miss Dior Parfum, Miss Dior Essence and Miss Dior Blooming Bouquet will be showcased, as well as new scent Miss Dior Eau de Parfum.

Visitors can select their preferred Miss Dior fragrance and enjoy scented ribbon personalisation.

Inside The House of Miss Dior activation

Inside The House of Miss Dior activation

Guests can also experience the ribbon's olfactive discovery, mood boards and a “sensorial journey” through Miss Dior’s craftsmanship, ingredients and notes.

‘The Miss Dior Olfactory Fitting Room’, meanwhile, comprises an interactive photo installation, while services such as hand engraving and live illustration are on offer. 

“At its heart, Miss Dior is a vibrant chypre fragrance that embodies the house's eternal youth,” read a Dior company statement.

“Dreamed up under provençal skies and composed in Paris, the new Eau de Parfum is wrapped in warm and gourmand notes of creamy vanilla, a generous and almond-toned tonka bean absolute, and a milky sandalwood accord. 

“Centifolia rose absolute unfolds a tender sweetness with honeyed and subtly peppery accents, and leaves a unique, intense and long-lasting trail.”

The House of Miss Dior Pop-Up is situated at 3333 Bristol Street, Costa Mesa, California.

It is open Monday to Thursday from 10am to 8pm; Friday to Saturday 10am to 9am; and Sunday 11am to 7pm. 

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