Rituals entices tourists with new Kings Cross store

The new location marks the next step in the beauty brandís retail expansion strategy

Inside Rituals' London Bridge boutique

Rituals Cosmetics is preparing to open the doors to its new store at Londonís Kings Cross train station, UK.

The new store is the latest in a string of recent bricks-and-mortar openings from the brand, including one at London Bridge station in June.

Inside, the store is said to present a unique and immersive shopping experience that taps into the brandís holistic and well-being ethos.

UK Managing Director Penny Grivea said: ďThere is a real commitment to developing our UK retail presence and what better place to do this than in the heart of one of Londonís most iconic locations.

ďWe look forward to introducing the Rituals experience to as many people as possible, touching London locals and tourists alike.Ē

Currently, Kings Cross station is home to beauty brands Urban Decay and Kiehlís, while St Pancras station features MAC Cosmetics, Chanel and LíOccitane stores, among others.

The store is set to open on 14 September and the brand is offering its first 50 customers a complimentary bag with purchases.

Earlier this year, the brand signed a distribution deal for the Americas travel retail market with Essence Corp, covering the US, Canada, Latin American and the Caribbean.

Today, the brand operates over 650 stores stocking products from body to skin care and fragrance.

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