Rituals targets teen beauty market with Holi collection

The Ritual of Holi collection, inspired by the ancient Indian tradition, is infused with white lily and peach blossom, and flamingo flower and pink grapefruit

Beauty brand Rituals has revealed a new collection of products targeted at teenagers.

The new range, The Ritual of Holi (from £5), has been inspired by the Indian celebration and mirrors the colours traditionally associated with it.

Also known as the festival of colours, Holi is a Hindu spring festival celebrated in India and Nepal on the full moon day between February and March.

Products are available in either white lily and peach blossom or flamingo flower and pink grapefruit, and feature the brand’s new Flower Shower Foam, which reveals a blooming flower when the product is released.

The collection also features: Wobbling Shower Jelly, Foaming Shower Gel, Crackling Body Mousse, Cream On - Body Cream, Fizzing Bath Bomb, Flower Bath Bomb, Confetti Bath Scrub and Rubber Mask.

The products are available at Rituals cosmetics stores and rituals.com.

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