Brand’s founder, of Indian descent, aims to meet gap in market for consumers with olive and yellow skin tones
Cosmetics brands catering for paler skin tones have long dominated the beauty industry and, while brands for black women have made rapid progress over the past few years, there is still comparatively little choice out there for those with olive or medium-toned skin.
That’s where SAHI Cosmetics has come intro its stride, offering make-up for women primarily of Arabic, Indian, Pakistani, Mediterranean and . . .
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