Store expands Colour IQ beyond foundation
Sephora has added two new features to its complimentary Sephora + Pantone Colour IQ foundation matching service – lip and concealer colour matching.
Sephora customers will be able to browse Pantone's comprehensive SkinTone library and select the most flattering shades from the more than 3,500 lipsticks and 400 concealers available at Sephora.
The service uses the same Colour IQ technology used for the original foundation finder, recording 27 colour-accurate images in 1.8 seconds using eight different illuminations and one ultraviolet illumination for a precision match. The data taken is synthesised into a grid of 100x100 pixels, which then becomes a colour composite and is assigned an official Pantone SkinTone number. The number can then be used to find the best foundation, lip and concealer shades available.
The service is offered free-of-charge in all US Sephora retail stores in September 2015.