Serum among the stars: Estée Lauder to become the first beauty brand to go into space

Published: 21-Sep-2020
Skin Care Marketing

The cosmetics brand will take part in NASA’s drive to commercialise low-Earth orbit by sending one of its hero products to the International Space Station

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Estée Lauder is going interstellar with an ambitious marketing stunt that will see its Advanced Night Repair serum land on the International Space Station.

The brand is taking part in NASA’s drive to commercialise low-Earth

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