Shiseido wins Dolce & Gabbana license after failed Coty deal

Published: 4-Jul-2016

From 1 October, Shiseido will be responsible for manufacturing designer brand’s products

Shiseido is the new license holder for Dolce & Gabbana’s fragrance, make-up and skin care products.

From 1 October the Japanese beauty giant will be responsible for developing, manufacturing and distributing Dolce & Gabbana’s cosmetics lines.

Dolce & Gabbana's fragrance license was due to pass over to Coty as part of the P&G/Coty deal, however, the licensors did not provide their consent within the specified timeframe back in January.

Masahiko Uotani, Shiseido Group CEO, said the signing of the new license agreement is in line with the group’s 2020 vision, which aims to accelerate global success for the conglomerate through organic growth and acquisitions.

Uotani said: “We are so proud to enrich our portfolio of prestige brands with such a beautiful luxury fashion brand. The license agreement is aimed at strengthening our brand portfolio for the sake of future top line growth, which is a part of my VISION 2020 for Shiseido Group. The collaboration of our two companies, with their heritage rooted in such diverse cultures as Mediterranean and Japanese, opens excellent opportunities for creating new exciting values.”

The license will be managed from Paris at Shiseido Group’s EMEA headquarters. Domenico Dolce and Stefano Gabbana added: “The standards, values, coherence and quality of Shiseido Group perfectly mirror the positioning and path that we have decided to take with Dolce & Gabbana. Hence signing the license agreement with Shiseido represents the ideal choice for the development of our future projects.

“We are sure that the level achieved by the Dolce&Gabbana fragrances thus far, already well-established and significant, will be further enhanced thanks to this partnership with Shiseido, and we anticipate that together we will be able to fully develop the potential we believe we have for growth in make-up and skin care.”

It is hoped that through the acquisition Shiseido will expand its position in the luxury beauty industry and significantly increase international turnover. In return, Dolce & Gabbana will make use of Shiseido Group’s R&D.

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