ShopStyle lets consumers shop through social media

Consumers can buy products directly through SnapChat and Instagram

With an aim to help brands better monetise their content on social media, ShopStyle has launched a tool which allows consumers to shop via SnapChat and Instagram.

Developed in-house by the US e-tailer’s CEO Brian Sugar, the Emoticode app is a first for creating a feasible link between SnapChat and beauty retail.

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