Skin care brand Lavera fights effects of pollution with new range

By Becky Bargh 16-Mar-2018

The four new products in the certified natural and organic Hydro Effect Range contain lavera’s Anti-Pollution Complex

Skin care brand Lavera is fighting the effects of pollution with a new line of products.

The Hydro Effect range includes a Hydro Effect Day Cream (£21.95), Hydro Effect Cleansing Balm (£13.95), Detox Effect Mask (£16.95) and Hydro Effect Serum (£19.95).

All of the products contain natural ingredients combined with the brand’s Anti-Pollution Complex, which helps shield skin from environmental stresses, which can contribute to skin ageing.

Graeme Hume Managing Director of Pravera said: “With more people living in urban environments and research suggesting the pollution can accelerate the akin-ageing process by 10%, our skin can benefit from additional protection.

“Air pollutants that can harm our complexion include micro-particles such as fine dust, gasses such as ozone, chemical residues such as fertilisers, dioxin and PAH’s, as well as UV radiation.

“The launch of the new Hydro Effect range is in line with the rise in popularity of anti-pollution skin care, but as you can expect from lavera, it contains only the purest, most natural and organic ingredients.”

All of the products are available exclusively at Whole Food stores across the UK and online via

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Lavera in Latin means ‘the truth’, an ethos founder Thomas Haase has committed to; the brand uses raw plant materials wherever possible and are 100% free from synthetic perfumes, colourants and preservatives.

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