The popularity of UV filter containing skin care has forced players in the sun care sector to up their game, resulting in more targeted products and ones with innovative USPs, as Patricia Mansfield-Devine reports
The sun care market in the UK has historically seen fluctuations due to rainy British summers, as well as the decline in the number of people holidaying abroad due to the economic crisis, according to market analyst Mintel. But 2013 saw a rise in the sector’s value, most probably driven by the warm summer with a greater number of sunshine hours.
“Last year the UK enjoyed one of the warmest summers on record,” says Louise Hardman, Assistant Brand Manager at Piz Buin. “This led to strong growth within the category, particularly within the protection and aftersun segments.”
Nevertheless, despite 2013’s upward blip, the analyst is forecasting a general slowdown over the next few years with growth of 1%-3% annually over the next five years, rising to £284m by 2018, and growth driven primarily by the sun protection and aftersun segments.
Euromonitor agrees, with the firm’s analyst Nicole Tyrimou saying: “In western Europe, a modest return to growth was met with optimism by sun care manufacturers [but] as there is still no light at the end of the eurozone crisis tunnel, the sun care industry is still dependent on emerging markets for growth.”. . .
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