Sustainable storytelling: WaterBear and Natura's new approach to activism

The Head of Strategy at planet-activism streaming platform WaterBear discusses its partnership with Natura & Co

WaterBear Network is a free streaming platform dedicated to the future of the planet, which bridges the gap between storytelling and action.

The company works collaboratively with partners to tell emotive and empathetic stories that people can connect to, rather than scaremongering.

Brazil-based beauty company Natura & Co is a founding partner of the platform and recently worked with WaterBear on a short film called Tree of Plenty.

Sam Sutaria, Head of Strategy at WaterBear, answers some of Cosmetics Business’ questions.

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