The Perfume Shop gets a modern makeover

After 26 years, the retailer’s Basingstoke store, UK, will now offer an upgraded shopping experience

UK fragrance retailer The Perfume Shop has given its Basingstoke store, UK, a modern refurbishment.

Opening on 3 August, the shop will still offer a wide selection of fragrances from high end brands, including Dior, Chanel and Mugler, to mass perfumes, such as Hugo Boss, Chloë and Calvin Klein.

Store Manager at the Basingstoke shop, Hayley Brittain, said: “We’re really excited to be re-opening the store and showcasing our fresh new look.

“The store is keeping our counter service, which has become synonymous with the brand and really helps us to offer our customers a personal shopping experience. I’m sure customers are going to love it.”

Inside, the store will also be offering a free gift wrapping service, order-and-collect, and store-to-door, which allows customers to order products in-store to be delivered to their homes.

Shoppers will also be able to sign up to become a Rewards Club member, allowing them to redeem customer points and other exclusive deals and offers.

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