The Perfume Shop kicks off month of summer celebrations

The summer events will take place across 13 cities in the UK

The Perfume Shop has kicked off its month of summer events across the UK.

Throughout August, the retailer is hosting its Summer Perfume Events across 13 cities to showcase new fragrance launches.

Set to take place in London, Portsmouth, Glasgow, Basingstoke, Manchester, Liverpool, Milton Keynes, Newcastle, Liverpool, Sheffield, Belfast and Nottingham, it will also celebrate the history and artistry of fragrance.

Each event will offer a new launch and customers will be able to take part in olfactory-themed games.

“We’re so excited to be hosting a month-long summer special perfume events for customers to enjoy,” said Cathy Newman, The Perfume Shop’s Marketing and Customer Experience Director.

“Summer is a time for celebration and we want to give our customers something back by sharing expertise [from] our perfume specialists [...] and [offer] a place where they can enjoy perfume just as much as we do.”

Today the brand stocks more than 130 brands and earlier this year launched its first own-brand fragrance line.

The Perfume Edit is comprised of three unisex scents and its bottles are 100% recyclable, according to the brand.

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