Pure Beauty

The Perfume Shop pledges to reduce emissions by 90%

Published: 4-Feb-2022

The fragrance retailer has also promised that all its packaging will be reusable, recyclable or compostable by 2025 

Ahead of its 30th anniversary, The Perfume Shop has confirmed its commitment to sustainability by announcing 2030 goals.

The AS Watson-owned retailer has pledged to reduce emissions by 90% including waste disposal, purchased goods and services, and business travel.

The retailer has already reduced emissions by 75% between 2019 and 2015 through the roll-out of smart meters, LED lighting and a switch to 100% zero carbon electricity.

In 2020, The Perfume Shop launched a partnership with the charity Eden Reforestation Projects claiming that for every perfume bottle recycled in store a tree is planted.

To date, The Perfume Shop’s recycling has planted over 61,000 trees across the world and created over 600 working days for local communities; the retailer aims to plant one million trees in the next ten years.

It is also aiming to remove 100,000 new bottles from circulation. Under s latest recycling scheme, customers recycled over 2,000 bottles.

Michelle Fellows, People and Development Director at The Perfume Shop, said: “We’re committed to doing everything we can to look after our people, our planet and our communities, particularly as we celebrate our 30th anniversary this year and look ahead to the future of The Perfume Shop.

“Our people are at the heart of the business and as such we’re pleased to have started 2022 making improvements to employee pay and benefits.”

Other pledges by the retailer include completing 3,000 hours of volunteering in 2022, removing all single plastics by 2925, raising £1m for its charity partners in 2026 (including Alzheimer’s Research UK and the Marie Keating Foundation in Ireland) and reducing its energy intensity 30% by 2030.

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