The Perfume Shop starts selling in 10 new European countries

Described as the next step in the fragrance retailer’s multichannel strategy, The Perfume Shop will expand its e-commerce business into new markets

The Perfume Shop has introduced shipping to ten new European markets taking a step forward in its multichannel strategy.

Consumers can now buy products from in the following countries, with shipping fixed at £6.99: Netherlands, Spain, Germany, France, Italy, Denmark, Portugal, Belgium, Austria and Luxembourg.

Cathy Newman, The Perfume Shop Marketing and Customer Experience Director, said: “We started to offer this new service just before Christmas and have been amazed at the response.  

“We’re excited that we’ll be offering our full collection to even more perfume fans, and that more people will be able to benefit from our exclusive products, amazing deals and special offers.”

The A.S. Watson-owned retailer, which is based in the UK, will offer its engraving and gift wrapping service to those shopping from abroad.

The Perfume Shop ranked in the top ten UK high street stores in 2017, in the annual Which? survey.

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