The Perfume Shop takes on new approach to fragrance shopping

The four day Covent Garden pop-up opened during October for customers to shop by emotion rather than gender and notes

The Perfume Shop opened its first Shop of Feelings pop-up in Covent Garden, London, at the end of October in an effort to show shoppers how scent can impact mood and wellbeing.

The retailer stocked products by emotion and ingredients rather than gender, notes or brands.

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