The Vintage Cosmetic Company expands into JCPenney

The British brand will be stocked in over 100 stores across the US from July

British-based brand Vintage Cosmetic Company has inked a retail deal with JCPenney.

The retailer will stock 12 products from July, with an additional eight online, in over 100 of its branches.

This will include the brand’s gift sets, hair care collections and hero bath and body accessories.

The Vintage Cosmetic Company Creator Clare Tarry said: “[I’m] excited to be presented with a great opportunity to be at the forefront of change in the retail market.

“We think our range will be a perfect fit for JCPenney.”

The brand first launched in the US in 2015 in Ulta Beauty stores and is now stocked in 48 states and on QVC.com.

Tarry continued: “Our products make vintage glamour accessible to the busy, modern woman.”

The retail deal coincides with JCPenney’s new in-store salon initiative, offering customers beauty treatments across its store nationwide.

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