Internet celebrity James Charles is the world's top-earning beauty influencer, according to an annual ranking of highest-paid social media stars.
Comparison website Cosmetify estimates that the 20-year-old could charge £61,080 per sponsored YouTube video and £29,541 per Instagram post, for a combined total of £90,621.
At the time of calculation, Charles had 16.7 million YouTube subscribers and 16.25 million Instagram followers.
The news follows Charles' video 'No More Lies', which addressed the feud with fellow content creator Tati Westbrook, being named among YouTube's most-watched videos of 2019.
At age 17, he was named CoverGirl's first-ever male brand ambassador and has been a collaborator with Morphe Cosmetics since 2018.
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Fellow internet make-up artist Bret Rockman ranked second on the list with an estimated combined price tag of £82,339 per social media post (£56,797 on YouTube and £25,542 for Instagram).
Huda Kattan of Huda Beauty arrived in third place with £77,565 per social media post. The financial consultant-turned-beauty blogger is the number one highest earner on Instagram at £74,644 per post.
Earlier this month, Kattan was named the most influential female beauty brand founder by social media analysts. Her cosmetics company is now valued at more than US$1bn.
Brand founders Lisa Eldridge, Jeffree Star, Manny MUA, Jaclyn Hill and Michelle Phan also feature in the top 50 list of beauty's biggest earners on social media.
Former Buzzfeed producer Safiya Nygaard arrived in fifth place with a combined earning of £59,487 per post.
The US-based content creator left the media company in 2017 to develop her own YouTube channel specialising in viral beauty challenges.
On YouTube alone, with 3.67 million subscribers, Antonio Garza is estimated to charge the most at £66,467 per sponsored video. Garza ranks in fourth place overall.
The list has been calculated based on influencers who developed their career on social media, compared to celebrities who made their fortune via mainstream media.
Cosmetify has based the calculations on the number of followers in 2019.
The beauty influencer rich list (top 10):
- James Charles - £90,621
- Bretman Rock - £82,339
- Huda Kattan - £77,565
- Antonio Garza - £66,467
- Safiya Nygaard - £59,487
- Pony Makeup - £45,213
- Rachel Levin - £43,362
- Jeffree Star - £40,566
- Nikkie Tutorials - £40,417
- Yuya - £36,619
Source: Cosmetify, YouTube and Instagram earning combined
