Ouai has partnered with jewellery and lifestyle brand Heaven Mayhem to launch a collection of fragrance amulets.
The hair and body care brand, founded by celebrity hairstylist Jen Atkin, introduces two vase-like pendants inspired by Ouai fragrances which claim to reimagine how scents are worn.
“We first connected with Heaven Mayhem last year,” Amanda Martinez, VP of Brand Marketing, Ouai, told Cosmetics Business.
“We loved the idea of bringing our fragrance world together with their approach to jewellery, and perfume amulets felt like a natural way to do that.
“There is something so personal about both scent and jewellery, so we wanted to create a piece that brought those two rituals together, while creating something both our communities would be excited to wear.”
The limited-edition collection launches with the Ru
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