The latest ingredients suited for the modern man’s cosmetic needs

Published: 11-Dec-2017 Featured companies: Croda Silab Lucas Meyer Cosmetics Rahn
Ingredients Male Grooming

Trends in male grooming range from scalp care to self-tanning, but essential segments like shaving should not be overlooked

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Despite being male, the author is unclear about what is meant by male grooming; for him, it is all about shaving, showering, deodorising and having tidy hair.

For enlightenment, Croda published a presentation entitled Grooming Essentials for the Modern Man.

Using data supplied by Euromonitor International, it claims that Asia Pacific is expected to see the largest absolute

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Featured companies

We are a global specialty ingredient supplier to the beauty and personal care industry, dedicated to meeting evolving consumer needs along with our commitment to sustainability... A French independent company, SILAB has been recognised for its expertise in skin biology and in mastering plants and biotechnologies for 40 years. It provides patented active... Lucas Meyer Cosmetics is the business unit of International Flavors & Fragrances Inc. (IFF) which develops, manufactures and markets innovative ingredients for the cosmetic and... The RAHN-Group develops and distributes performance materials into highly specialized industries. We pride ourselves of our longstanding tradition as a family operation, our...
  • Companies:
  • Sinerga Spa
  • Cornelius Group
  • Alfa Chemicals
  • Biogenics
  • Salvona Technologies
  • Active Cosmetic Ingredients
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Croda look forward to welcoming you to booth 1L70 to discover their latest ingredient and formulation innovations, designed to meet evolving consumer needs whilst continuing to drive our commitments to sustainability and social responsibility

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    TikTok's #GRMW trend is encouraging men to try make-up and skin care Get Ready With Me content is achieving what the grooming industry has been trying to do for years: persuading men to adopt beauty routines by normalising them

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