The perfume industry has surprised many by being one of the most resilient categories throughout the Covid-19 pandemic.
Consumers turned to old favourites and home fragrance for comfort and relief. While department stores and boutiques were closed, many fragrance houses reevaluated their e-commerce strategy, and luxury perfume brand Maison Francis Kurkdjian was no different.
Speaking to Cosmetics Business, Marc Chaya, CEO and co-founder of Maison Francis Kurkdjian, reveals his thoughts on changing consumer behaviour and why he does not believe in trends