The phenomenal face of K-Beauty

Korean skin care brands are booming, and beauty companies all over the world are keeping a close eye on their latest launches

K-beauty has come far since it took the world by storm with the BB cream. In the US, Korean skin care is booming as retailers including Sephora and Target are debuting more and more brands, while beauty companies everywhere are keeping a close eye on the country’s latest launches



1 The Face Shop (LG Household & Health Care), one of South Korea’s leading skin care brands, says that its recent launch, Mango Seed Glow Date-Prep Butter is “the secret to glowing skin before you meet the guy”. . . .

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