Global skin care: Why face masks continue to dominate

Published: 2-Feb-2016
Skin Care

The largest skin care markets have been awash with dazzling trends over the past year

You need to be a subscriber to read this article.
Click here to find out more.

The largest skin care markets have been awash with dazzling trends over the past year. Sales of smart serums have soared while sales of eye treatments lifted, and micellar cleansers and cleansing brushes both scrubbed up well.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

Colour Cosmetics

Estée Lauder Companies CEO opens up about M&A and ‘incubating new brands’

Read more
Stéphane de La Faverie has confirmed he is ‘looking at [ELC’s] portfolio’ as the beauty giant enters the second year of its ‘Beauty Reimagined’ transformation plan, stating the business ‘will always be a part of the M&A discussion’

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Are we at risk of beauty pop-up fatigue? As events continue to rise in popularity, Cosmetics Business uncovers how these in-person activations impact beauty brands, and what needs to be done to avoid oversaturation and evolve the entire pop-up experience
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Byoma is entering its 2.0 era – here’s everything you need to know The skin care business is kicking off its updated brand iteration with the launch of debut mask product, Bio-Collagen Radiance Facial Mask, as Byoma founder Marc Elrick unveils his brand goals for 2026 and beyond
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    K-beauty brand Anua partners with EL&N cafe on sweet treat deal The skin care brand has teamed up with the Instagrammable cafe chain on a limited edition offer – those who purchase the EL&N x Anua Honey Glaze Cake before 3 March at select locations will receive an Anua skin care duo worth £46
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Vegan PDRNs are set to be more popular than salmon sperm. Here’s why… As skin care brands increasingly seek out vegan alternatives to marine-derived PDRN, Cosmetics Business explores how these alternatives are set to become a mainstay in skin care
  5. You need to be a subscriber to read this article.
    Click here to find out more.
    Lancôme to launch longevity skin care range powered by mitochondria-rejuvenating Mitopure Ahead of its March 2026 launch, the yet-to-be-named skin care collection focuses on Swiss biotech firm Timeline’s Mitopure technology, which is designed to re-energise mitochondria using a powerful longevity molecule that was originally developed first in a nutritional context

Upcoming event

Sustainability & Green Chemistry: From Claims to Credible Impact

26 February and 5 March 2026 | Virtual See all

You may also like

Colour Cosmetics

Estée Lauder Companies CEO opens up about M&A and ‘incubating new brands’

Stéphane de La Faverie has confirmed he is ‘looking at [ELC’s] portfolio’ as the beauty giant enters the second year of its ‘Beauty Reimagined’ transformation plan, stating the business ‘will always be a part of the M&A discussion’
You need to be a subscriber to read this article.
Click here to find out more.
Skin Care

The Ordinary’s lab-inspired UK pop-up will address skin care ‘misinformation’

The Deciem-owned brand’s new lab replica activation, The Ordinary Immersive Experience, will demystify common skin care misconceptions, and share insight into the research and microbiology behind its best-selling products
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Updated: From Pat McGrath to Dr. Jart+ – beauty brands which could find new owners in 2026

A number of beauty brands are on the market and could soon find new owners. Cosmetics Business looks at what could happen in 2026 following 2025’s busy year for beauty M&A
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Cosmetics Business picks: 11 beauty launches new for January 2026

Beauty brands’ first launches of the new year are starting to land on shelves. Discover 11 new releases from the likes of Tatcha, Makeup by Mario, Jones Road Beauty and The Inkey List you need to know about
Colour Cosmetics

Estée Lauder signs British actress Daisy Edgar-Jones as Global Ambassador

The Normal People star’s first campaign will launch on 2 February, with Estee Lauder stating her ‘innate sense of style will inspire consumers across generations’
Skin Care

Is Estée Lauder Companies planning to sell Dr. Jart+, Too Faced and Smashbox?

It is alleged that the beauty giant is reportedly mulling a deal to offload all three brands, according to a new report, as it continues with its ongoing ‘Profit Recovery and Growth Plan’
You need to be a subscriber to read this article.
Click here to find out more.
Media

5 major beauty fails of 2025: sun burn tanning trends to dystopian skin care

The Cosmetics Business team share their views on the 2025 beauty moments that are best left behind as we head into 2026, from sun burn tanning trends and insincere advertising, to unnecessary skin care aimed at young children aged three-plus
Subscribe now