Tmall’s online beauty offer to surpass 1,000 shops in 2019

Chinese beauty retailer says demand from Chinese consumers is attracting domestic and international players

Alibaba’s Tmall has announced that it expects international and domestic cosmetics brands to open 1,000 shops this year on its platform to meet burgeoning demand from Chinese consumers.

At its annual beauty summit, Tmall announced that seven international cosmetics companies including Estée Lauder-owned Tom Ford and Glamglow, P&G’s new beauty line Oriental Therapy, Cosme and d-program from Japan, Primera from Korea and Barnängen from Sweden, have signed agreements to open flagship stores on Tmall this year.

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