US: Bath and Shower Market Report 2017

Controversy over certain ingredients and the declining use of bar soaps have presented challenges for the US market. But there is still scope for growth

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The US bath and shower products market experienced moderate growth in 2015, rising 3.7% in value to reach US$7.7bn, according to figures from Euromonitor International.

Strongest growth was in bath additives – products that allow consumers to relax and re-energise in a spa-like ambience, without having to go to the spa.

Source: Euromonitor International

This category rose 10.9% to reach $889.3m.

Also registering a strong performance was liquid soap, which grew 6.4% to . . .

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