Pure Beauty

Unilever backs AI-driven cosmetics retailer Mira Beauty in $9m fundraiser

Published: 16-Sep-2020

The personal care giant has invested in the US company, alongside venture capitalists behind Glossier, Goop, TheRealReal and more

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Unilever and 14W, the venture capital firm behind Glossier and Goop, have co-led a US$9m funding round for AI-driven cosmetics retailer Mira Beauty.

The company, which delivers a personalised shopping experience

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