The new shower-and-shave format will be introduced across the Dove, Radox and Lynx brands in different variations and scents
Unilever UK will launch its new Instant Shower Mousses across its Dove, Radox and Lynx brands this month.
The consumer goods company plans to tap into the 28% of men and 78% of women who shave in the shower, but do not currently use a shaving product.
Radox is offering three variations of the new shower mousse (£3): Feel Vibrant, (blood orange and ginger); Feel Vivacious (apple blossom and cranberry); and Feel Bright (mango and mandarin).
Meanwhile Lynx’s Instant Shower Mousses (£3) are designed for men and include: Gold, with an oud wood and vanilla scent; and Copper, featuring a bergamot and sandalwood fragrance.
Finally the Dove range (£4), enriched with essential oils for 24hr skin softness, will be available in Argan Oil, Rose Oil and Coconut Oil varieties.
Libby Sherriff, Brand Manager at Unilever, said: “As a company, we’re always monitoring trends and identifying consumer needs which we need to develop solutions for.
“In-line with the rise of in-shower shaving, our new 2-in- 1 shower mousse enables customers to shower and shave whilst the thick lather provides a luxurious shower experience.
“The launch taps into convenience and consumer’s fast-paced lifestyles - we have no doubt they will be popular with brand fans and new customers alike.”