Unilever UK will launch its new Instant Shower Mousses across its Dove, Radox and Lynx brands this month.
The consumer goods company plans to tap into the 28% of men and 78% of women who shave in the shower, but do not currently use a shaving product.
Radox is offering three variations of the new shower mousse (£3): Feel Vibrant, (blood orange and ginger); Feel Vivacious (apple blossom and cranberry); and Feel Bright (mango and mandarin).
Meanwhile Lynx’s Instant Shower Mousses (£3) are designed for men and include: Gold, with an oud wood and vanilla scent; and Copper, featuring a bergamot and sandalwood fragrance.
Finally the Dove range (£4), enriched with essential oils for 24hr skin softness, will be available in Argan Oil, Rose Oil and Coconut Oil varieties.
Libby Sherriff, Brand Manager at Unilever, said: “As a company, we’re always monitoring trends and identifying consumer needs which we need to develop solutions for.
“In-line with the rise of in-shower shaving, our new 2-in- 1 shower mousse enables customers to shower and shave whilst the thick lather provides a luxurious shower experience.
“The launch taps into convenience and consumer’s fast-paced lifestyles - we have no doubt they will be popular with brand fans and new customers alike.”
