Unilever has unveiled a new marketing campaign for the Vaseline Lip Therapy brand.
The global marketing promotion aims to educate consumers on how to care for their lips using Vaseline Lip Therapy. Demonstrating the healing power of the product, the short film – entitled Vaseline Lip Therapy vs. extreme weather, a real experiment – shows two giant lip sculptures made from clay being driven around different parts of the world.
Supported by a multi-media campaign, including PR, digital display and social media activity, the main element of the campaign is the 30-second video, on Vaseline UK’s YouTube channel. It shows the difference between the two pairs of giant clay lips, one of which has been treated with Vaseline Lip Therapy and the other which is left untreated.
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