Unilever has confirmed it will disclose its fragrance ingredients down to 0.01% of the product formulation online in Europe by the end of this year.
The transparency initiative was first publicised in 2017 when Unilever said it would publish additional ingredient information about its home and personal care products in the US and Europe.
Unilever’s Chief Research and Development Officer, David Blanchard, said: “We know how important fragrances are to people – they want products that make them look good, feel good and smell good.
“We’re excited to take the next step in our transparency journey, delivering on our promise to give people the information they need to choose the right products for them.
“People want to know more about fragrance ingredients and how we create scents for the brands they love. We’re happy to be making this information available online across Europe in 2018.”
France and the UK will be the first European countries to receive the new ingredients information; Unilever did not state when the US would gain the same level of transparency.
