'Unique CBD is not an Oli White brand': Meet the top Youtuber turning the influencer brand trend on its head

From YouTube comedy guy to wellness entrepreneur, here mega-influencer Oli White talks to Cosmetics Business about why his new CBD venture is no laughing matter

British YouTuber Oli White is the latest, but possibly the most refreshing, influencer-turned-entrepreneur to enter the wellness space this year.

The industry is dominated by female A-listers – Alicia Keys, Kate Hudson and Kourtney Kardashian – attempting to knock Gwyneth Paltrow off her throne to become Hollywood's next 'queen of wellness' by selling aspirational lifestyles in relatively affordable formats. But White's new launch, Unique CBD, has drawn the content creator away from the limelight.

His YouTube career . . .

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