Amid news that Boots is no longer immediately following rival Superdrug down the marketplace route, Cosmetics Business reveals why beauty marketplaces need a USP
Boots Marketplace had originally been poised to go live in spring 2023
The health and beauty retailer had originally planned to go live with Boots Marketplace in spring 2023, but Retail Week revealed those plans have now been put on pause.
Upon its unveiling in September 2022, Boots said the service would allow third-party brands to list their products on boots.com, enabling it to work with ‘hundreds’ of new suppliers.
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