YouCam brings AR beauty solutions to retail with latest app launch

The Perfect Corp-owned YouCam for Business app offers in-store consultation services with features including digital make-up try-ons and skin analysis

Perfect Corp, maker of the augmented reality (AR) beauty app YouCam Makeup, has expanded with YouCam for Business, aiming to offer retailers intelligent beauty solutions to excite customers and boost sales.

The new app includes a variety of popular features from the YouCam Makeup app, including AR make-up and hair colour try-ons, skin analysis and foundation shade finders, offering customers in-store consultation services for a more efficient and enhanced shopping experience.

Perfect Corp's CEO Alice Chang said: “By simplifying the integration of YouCam’s business solutions into a highly retail-focused, dedicated app, we are able to help more brands than ever before experience the power of virtual beauty technology in the retail space.

“The seamless, user-friendly YouCam for Business app arms beauty brands with advanced technological enhancements to instantly upgrade their consumer shopping experience and drive sales, further proving the impact and results of YouCam’s AR and AI Software as a Service (SaaS).”

Meanwhile, the app comes with a PERFECT Console content management system, helping retailers manage their stores and products, as well as a dashboard offering analytical insight to aid future business decisions.

It joins the recent wave of brands and retailers releasing 'smart mirrors' to engage customers, including Coty's Wella Professionals, which also released a mirror incorporating YouCam Makeup technology for hair colour try-ons and facial recognition.

The YouCam for Business app is available to download now via Google and the iTunes App Store.

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